What People Search For - Most Popular Keywords
Billions of searches are conducted each day on popular search
engines and social networking websites by people all around the world.
But what exactly do these people search for? A number of major search
engines provide a way to glimpse into the web's query stream to discover
the most popular search trends, keywords, and topics.
- Google Trends: Allows
you to tap into Google's database of searches, to determine which
keywords are most popular. View the volume of search queries over time
(since 2004) worldwide or by regions and subregions, by languages,
categories, and in Google properties such as news, image, or product
search. Compare multiple terms, as well. Offers a list of what is
trending now in Hot Searches.
- Google Autocomplete:
Google's Autocomplete is a tool that can help round out your research
by providing keywords as seen through the searchers experience. When a
searcher begins to type into the search box on Google.com, additional
keywords are offered for searches that could be similar to what is
typed. Google's algorithm works to predict search queries in real-time
based on indexed web pages, personalized search history, other users'
search activity, and Google+ (for person's name). Since the results are
personalized, you may wish for more control over the Autocomplete
feature. This can be accomplished by logging out of Google, turning off
customizations, deleting web history, and Google+ settings.
- Yahoo Buzz Log: Shows
top overall keyword searches by Yahoo users with rank, buzz score, and
how the search volume has moved in rank. There are additional options to
narrow the buzz log by categories such as actors, movies, music, etc.
- Bing Trends: More
of a report, the Bing Community Search Blog breaks down billions of
search queries from the previous year and offers insights by popular
interests.
- Bing Webmaster Keyword Research Beta: Find
query volumes for phrases and keywords by country and language. This
keyword research tool shows data show from organic searches on Bing. It
also provides the number of impressions for a time period with Average
Bid and Average CPC for ad placements on the top and sides of search
results. A comprehensive description of this tool can be found in Bing Keyword Research Tool: Highlights & Limitations.
- AOL Search Trends: Lists
the top 50 search trends both hourly and daily on AOL. Data in AOL
contains web and image searches (powered by Google), video (powered by
Blinkx), News, Shopping, Maps, and Yellow Pages (powered by various
providers).
- Twitter Search: Allows
you to see what people are talking about on Twitter by keyword,
hashtag, or user name. Advanced search has many features, notable is the
use of emoticons to find tweets with specific attitude, for example,
sad emoticon represents negative attitude.
- YouTube Keyword Tool: Keyword
suggestions for terms you enter with monthly search volume on YouTube.
As one of the largest search engines, this keyword list will reveal
valuable insights as to how people search when they are looking for
video media specifically, rather than general search engine queries.
- YouTube Trends: Provides
insights into popular videos based on keywords and video views.
Trending Topics are algorithmically-generated topics from keywords in
the title, tags, and description of the video within sets of videos that
are currently rising in popularity. Trending videos are based on
embedded video views and views on YouTube.
- Google AdWords Keyword Tool: Enter
a term or terms, to see search volume and keyword competition. Advanced
options and filters allow you to refine by locations and languages and
by desktop or mobile.
Top Searches, Questions, Topics, Memes & More
The major search engines and social networks also put out yearly
recaps of the top trends of the year. Check out these past articles to
get a glimpse of the top keywords, questions, topics, and trends people
searched for each year:
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